PROS: 8 plans to choose from, along with pay-as-you-go, dedicated IP, and SMS purchasing; Easy-to-use design tools, including drag-and-drop features and templates; Full email marketing campaign strategy, design, and implementation; Unlimited contacts for all plans; Customizable emails; Transactional emails; eCommerce tools


CONS: Various plans that may complicate the decision-making process


BOTTOM LINE: With a plethora of email marketing plans available, including dedicated IPs and SMS options, SendinBlue can cover all of your business's outreach needs.


SUMMARY: SendinBlue email marketing software enables business owners to strategize, design, and send beautiful marketing emails to their customers or prospects. You can send point-of-sale messages, after-sale emails, promotional messages, newsletters, prospect engagement communications, and any other kind of correspondence imaginable to drive business growth, foster good relationships, and boost ROI. Users are also able to manage their contact lists, track metrics, perform pre-email tests, and automate various marketing practices.


SendinBlue Email Marketing

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What Does SendinBlue Do?

SendinBlue is an email marketing service and marketing automation software that enables business owners to design and send emails to current customers, prospects, and other contacts. This full-featured software allows users to create and implement marketing campaign strategies that drive company growth and lead to maximized results.


Template galleries, a drag-and-drop designer, personalization, transactional messaging, mobile-friendly emails, pre-campaign email testing, comprehensive contact management, SMS capabilities, campaign reports/tracking, and automation are just a few of the tools available with SendinBlue email marketing software. Users can also utilize several plugins, including those for WordPress, PrestaShop, Magento, and Drupal, as well as APIs and custom subscription or opt-out forms.


Depending on your needs, you can select from eight different email marketing plans, including four that offer a free dedicated IP. You may also purchase a standalone dedicated IP to go with any plan you choose (if you select a plan that doesn’t already include a free IP), and add an SMS sending plan.


Our Findings

Our testers found SendinBlue to be extremely user-friendly and feature-packed. The drag-and-drop design tools and large template gallery made it easy to construct visually stunning emails, even for those with no design experience at all. Advanced contact management and organization tools made for simple list maintenance, and content personalization and mobile optimization led to truly impressive email creation.


SendinBlue provided metrics, campaign tracking and reporting, trigger marketing, sales form importing, HTML editors, image hosting, social sharing, and a host of other aspects that made them a one-stop-shop for email marketing and campaign management. Even on the SendinBlue Free plan, users had everything they needed to design, launch, and manage campaigns that resulted in business growth.




Testers also found that there were plans available for all needs and company types, from small businesses to large corporations. The Free plan enabled users to send 9,000 emails per month. The Micro plan allowed for 40,000 monthly emails with no daily marketing sending limit. The Bronze and Silver plans encompassed all the attributes of the Free and Micro plans, but added advanced reporting and the removal of SendinBlue branding from emails. These two plans included 60,000 and 120,000 monthly emails, respectively. Users could also purchase a dedicated IP address and SMS messaging (SMS messaging was available for $1 per 100 messages).


A few of our SendinBlue testers tried out the more advanced software plans. These subscriptions included a free dedicated IP, and enabled users to send 350,000 to 15,000,000 emails depending on their selected plans–which made them ideal for even the largest businesses and most extensive marketing needs.


Key Features

  • 8 plans to choose from, along with pay-as-you-go, dedicated IP, and SMS purchasing
  • Easy-to-use design tools, including drag-and-drop features and templates
  • Full email marketing campaign strategy, design, and implementation
  • Unlimited contacts for all plans
  • Customizable emails
  • Transactional emails
  • eCommerce tools


Needs Improvement

With so many plans to choose from, it can be hard to decide which is right for your business. We recommend you start with the SendinBlue Free plan to determine your unique email marketing needs.


User Skill/Experience Required

Thanks to its user-friendly design elements, detailed reports, and step-by-step instructions, SendinBlue can be used by anyone of any experience level.


Pricing & Where to Buy SendinBlue

You can sign up for the SendinBlue Free plan at no charge and send up to 9,000 emails per month, or purchase a Micro plan at $7.37/month for 40,000 emails. To get started for free or browse all of the available plans, visit SendinBlue’s official site here.